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Inmates Are Running the Asylum, The: Why High-tech Products Drive Us Crazy and How to Restore the Sanity de Cooper Alan

Descripción - Reseña del editor Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates Are Running the Asylum argues that the business executives who make the decisions to develop these products are not the ones in control of the technology used to create them. Insightful and entertaining, The Inmates Are Running the Asylum uses the author's experiences in corporate America to illustrate how talented people continuously design bad software-based products and why we need technology to work the way average people think. Somewhere out there is a happy medium that makes these types of products both user and bottom-line friendly; this book discusses why we need to quickly find that medium. Contraportada Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. 'The Inmates Are Running the Asylum' argues that the business executives who make the decisions to develop these products are not the ones in control of the technology used to create them. Insightful and entertaining, 'The Inmates Are Running the Asylum' uses the author's experiences in corporate America to illustrate how talented people continuously design bad software-based products and why we need technology to work the way average people think. Somewhere out there is a happy medium that makes these types of products both user and bottom-line friendly; this book discusses why we need to quickly find that medium. Biografía del autor As a software inventor in the mid-70s, Alan Cooper got it into his head that there must be a better approach to software construction. This new approach would free users from annoying, difficult and inappropriate software behavior by applying a design and engineering process that focuses on the user first and silicon second. Using this process, engineering teams could build better products faster by doing it right the first time. His determination paid off. In 1990 he founded Cooper, a technology product design firm. Today, Cooper's innovative approach to software design is recognized as an industry standard. Over a decade after Cooper opened its doors for business, the San Francisco firm has provided innovative, user-focused solutions for companies such as Abbott Laboratories, Align Technologies, Discover Financial Services, Dolby, Ericsson, Fujitsu, Fujitsu Softek, Hewlett Packard, Informatica, IBM, Logitech, Merck-Medco, Microsoft, Overture, SAP, SHS Healthcare, Sony, Sun Microsystems, the Toro Company, Varian and VISA. The Cooper team offers training courses for the Goal-Directed (R) interaction design tools they have invented and perfected over the years, including the revolutionary technique for modeling and simulating users called personas, first introduced to the public in 1999 via the first edition of The Inmates. In 1994, Bill Gates presented Alan with a Windows Pioneer Award for his invention of the visual programming concept behind Visual Basic, and in 1998 Alan received the prestigious Software Visionary Award from the Software Developer's Forum. Alan introduced a taxonomy for software design in 1995 with his best-selling first book, About Face: The Essentials of User Interface Design. Alan and co-author Robert Reimann published a significantly revised edition, About Face: The Essentials of Interaction Design, in 2003. Alan's wife, Susan Cooper, is President and CEO of Cooper. They have two teenage sons, Scott and Marty, neither of whom is a nerd. In addition to software design, Alan is passionate about general aviation, urban planning, architecture, motor scooters, cooking, model trains and disc golf, among other things. Please send him email at inmates@cooper.com or visit Cooper's Web site at http://www.cooper.com.

Complete beginners guide to interaction design complete beginners guide to interaction design written by ux booth author interaction design has its origins in web and graphic design, but has grown into a realm of its own far from merely working with text and pictures, interaction designers are now responsible for creating every element on the screen that a user might swipe, click, tap, or type in short, the interactions of an experience Alan cooper wikipedia, la enciclopedia libre alan cooper dirige una empresa de diseño de interacción y escribe libros acerca de cómo crear software trabajó para microsoft y es el padre del lenguaje de programación visual basic la primera creación original de cooper fue tripod, y luego ruby ambos estaban principalmente orientados hacia los usuarios Historia del derecho argentino volumen 1 rustica pdf gratis the inmates are running the asylum why high tech products drive us crazy and how to restore the sanity el secreto de cristóbal colón las claves de la identidad de colón, el tesoro perdido de los templarios, la piratería y el origen de la masonería en américa historia incógnita

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Detalles del Libro

• Name: Inmates Are Running the Asylum, The: Why High-tech Products Drive Us Crazy and How to Restore the Sanity
  
• Autor: Cooper Alan
  
• Categoria: Libros,Economía y empresa,Empresa, estrategia y gestión
  
• Tamaño del archivo: 18 MB
  
• Tipos de archivo: PDF Document
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

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